From Europe to Asia, there are thousands of home décor businesses around the world. Each business is unique, but the end goal is usually the same: sell as many products to customers as possible.
In 2022, this isn’t as easy as it used to be. Many homeowners – including single occupants and couples – are spending less money than before. The Office for National Statistics found that household spending fell by more than £100 in 2021, so it’s hardly surprising that people are less willing to splash money on fancy home décor!
However, with the help of this guide, you can keep your customers happy while giving your home décor business a major boost, from the manufacturing process to online sales.
Here’s what you need to do.
Get a Laser Cutting Machine
Whether you’re producing lampshades, tables, small ornaments, or a combination of different décors, it’s highly recommended that you invest in a laser cutting machine.
There are lots of laser cutting machines in the UK to choose from, including the Blu70 and the Blu100. These laser machines are built to last for up to 10 years and are capable of handling all major materials, such as plastics and metals.
Moving into the future, you’ll be able to cut down on waste, speed up the production process, and ultimately save more money.
Focus On Your Branding
No matter what type of home décor products you’re manufacturing and selling, it’s important that you focus on your branding. Good branding is good business – simple. Ideally, you’ll need a consistent:
• Color scheme
• Font (or multiple fonts)
In addition to this, you should pay a designer to produce a high-quality logo for your home décor business. This will go a long way in inviting customers – especially when they see your marketing materials.
Use Multiple Sales Channels
At this moment, how are you selling your products? Maybe you sell everything online, or perhaps you have a small store based somewhere in the city? Whatever the case may be, it is a great idea to use multiple sales channels so that you have maximum market coverage!
Nowadays, a typical home décor business sells products through:
• Facebook Marketplace
• Their own website
• Other retailers
If you’re only selling through one channel, then you’re limiting the potential of your business.
For example, Shopify’s annual visitors grow year by year. In 2020 alone, Shopify was visited 58.84 million times, which means there’s a huge audience for home décor sellers to tap into!
Provide Excellent Customer Service
Excellent customer service is one of the best and most effective ways to ensure long-term customer loyalty.
Firstly, you should provide customer service via:
• Social media
From there, whenever a customer buys a product, they should be provided with customer service links. This way, whenever they have a problem or query, it can be quickly solved through their preferred customer service option.
Also, don’t forget to go the extra mile by collecting customer feedback in the form of digital surveys. Typically, most décor businesses do this by sending SMS or email surveys out within 48 hours of a customer buying a product.