business degree specializations

Eight Business Degree Specializations You Can Pursue

When getting a business degree, you must be wondering what specialization to pick. With so many options available, deciding which one is right for you can be difficult, as each business specialization is unique and requires different skills.

In this blog post, we’ll discuss eight business degree specializations, their scopes, and their benefits. So, without any further ado, let’s dive right in.

1) Marketing

Marketing is a field that deals with the promotion and sale of goods or services. It involves advertising, branding, promotions, market research, public relations, and more. According to Glassdoor, a marketing major can earn up to $100,213 annually.

Courses that may be taken to pursue a specialization in marketing include market research, digital marketing, advertising, strategic marketing, consumer behavior, marketing analytics, and social media marketing.

Popular positions for marketing professionals include market research analyst, digital marketing specialist, advertising coordinator, and brand manager.

2) Data Analytics

An MBA in data analytics is the perfect option if you have good analytical and problem-solving skills. With a specialized MBA degree, you’ll be able to take advantage of cutting-edge technology and develop a deep understanding of data analysis.

You can enroll in an online degree specializing in data analytics to continue studying with a job. Look up business analytics MBA online to find accredited programs. The courses include data mining, statistics, and database management.

This program teaches you how to interpret data, identify patterns, and draw meaningful insights to make informed business decisions. With the help of experts in the field, you’ll have the tools and knowledge to turn complex data into actionable strategies that can give a business a competitive edge. The average annual salary for data analysts is $82,447, according to

3) Finance

Finance is an essential business specialization that encompasses financial analysis, asset management, investment strategy, and risk management.

The average salary for finance professionals varies depending on the position and experience level. According to BLS, financial analysts can expect to earn an average of $95,570 annually. Finance managers can earn up to $131,710 a year, while financial advisors can make up to $119,960.

If you’re considering specialization in finance, some courses you may take include corporate finance, investments, international finance, financial statement analysis, risk management and insurance, financial modeling and forecasting, and capital markets.

Those professionals can find many job opportunities like financial analyst, portfolio manager, financial planner, investment banker, and risk analyst.

4) Human Resource Management

Human Resource Management (HRM) focuses on managing a company’s most valuable asset: its employees. This specialization prepares students to take on the responsibilities of recruiting, training, and retaining personnel.

According to the Bureau of Labor Statistics, the median salary for human resource managers in 2021 was $126,230 per year. The employment of human resources managers is projected to grow by 7 percent from 2021 to 2031.

Courses in HRM typically focus on topics such as organizational behavior, labor relations, recruitment, compensation, and benefits. There will be an increased demand for professionals who can manage and coordinate HR areas as companies become larger and more complex.

5) Economics

Economics focuses on producing, distributing, and consuming goods and services. Those who specialize in economics research and analyze current market trends, develop strategies for improvement and create forecasts for the future.

The average salary for an economics major can go up to $106,729 annually. According to the Bureau of Labor Statistics, job opportunities for economics majors are expected to grow by 6% over the next decade.

You can expect to take courses such as macro and microeconomics, international economics, public finance, economic policy, and econometrics. Graduates with an economics major can go on to become financial analysts, economists, data scientists, policy advisors, and business analysts.

6) Information Systems

With a focus on developing, maintaining, and utilizing information systems, you can use this specialization to create and maintain data-driven strategies for business success.

The average salary for someone with a major in information systems may fall between $60,648 and $75,070 per year. The salary can go up depending on expertise, skills, and experience.

When majoring in information systems, you will likely take classes in project management, data structures, and algorithms, system analysis, database design, and web technologies.

With the increasing need for data-driven decision-making, those specializing in IS have the skills necessary to succeed in many different industries, ranging from healthcare to finance.

7) Entrepreneurship

More and more people are recognizing the potential of starting their businesses, and thus the demand for skilled professionals with an entrepreneurial specialization is increasing.

When pursuing a degree in entrepreneurship, you will take courses focusing on business principles, marketing strategies, accounting, finance, management, and organizational behavior. You will also learn about legal and ethical considerations, risk management, and innovation.

With an entrepreneurial specialization, you will have many career opportunities available. You could start a business or work for a larger corporation in positions such as business consultant, corporate trainer, executive coach, or business analyst. You could also become an entrepreneur mentor or advisor.

8) International Business

International business deals with global commerce, including import and export. Individuals who choose this specialization can expect to learn how to manage international operations, conduct business negotiations, understand different cultures, navigate international markets, and develop strategies for global success.

Courses in international business include business law, economics, cross-cultural management, international accounting, international trade and investment, and global marketing strategies.

With the increasing demand for businesses to operate globally and succeed in foreign markets, there is a growing need for individuals with expertise in international business operations. Individuals with international business majors have opportunities to work in a variety of industries, such as finance, banking, consulting, logistics, and more. International business majors can earn up to $108,000 depending on their skills and experience.


A business degree offers students a wide range of specializations, including finance, marketing, human resources, economics, entrepreneurship, and more. Each specialization provides skills and knowledge that are highly valued in today’s business world. By choosing a specialization, students can tailor their education to meet their career goals and increase their chances of success in the job market.

Whether you are interested in a corporate career or starting your own business, a business degree can help you reach your goals and significantly impact the world of commerce.

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