Discover The World of Colors and Find Joy in New York

What if we told you there’s a place in New York where you can experience the art of color and feel its beauty on multiple levels — touch, hear, see, smell, and taste? Here’s our review of Color Factory NYC, one of Manhattan’s top spots for spending time with family and friends.

Founded as a one-month pop-up in 2017, Color Factory has since become one of the must-see attractions with locations in New York City, Houston, and Chicago. The idea behind the experimental art museum created by event-planner Jordan Ferney, artist Leah Rosenberg, and designer Erin Jang is to allow visitors of all ages to “experience the artful wonder and to inspire them to bring that joy back into their everyday lives.”


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Based on the number of visitors, there is no doubt. There’s simply no other place like this. At Color Factory, you can experience the beauty of color and not only see but taste, feel, and hear all the possible shades and tones. Installations that engage the senses, and immersive rooms, where you can feel the creative flow — this is what makes the museum one of the most visited spots in New York.

The museum actively collaborates with artists so you can enjoy the most inspiring exhibits. At Color Factory, you can explore the artworks by Emmanuelle Moureaux, Andrew Kuo, Tamara Shopsin, and Lakwena & Abimaro. Some exhibitions are temporary, so you can find something new every time you visit the museum.

Top Things to See

Here are our top picks of the most fun Color Factory exhibits and activities that will let you reconnect with your inner child and have fun.

• Slide into the blue ball pit and swim in the sky of New York


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• Don’t miss a chance to dance in a quiet room with your headphones on
• Taste colors with rainbow macaroons and sweet cream gelato


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• Discover your secret color through a special quiz


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• Slow down and draw a portrait of your friend in a special booth


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Color Factory Admission

The Color Factory tickets price is per person on Wednesday and Thursday and during the rest of the week. The museum also offers free admission to children under two years old.

You can also purchase the Color Factory Gift Card so your loved ones can enjoy the experience as well.

Color Factory is a popular spot in New York, so book tickets online before your visit to guarantee entry.

Opening Hours & Location

• Tuesday, Wednesday, Sunday: 9:00 AM – 7:00 PM
• Thursday, Friday, Saturday: 9:00 AM – 8:00 PM
• The museum is closed on Monday.

Color Factory New York is located at 251 Spring St in Soho, Manhattan. There are two trains closest to Spring Street: the C & E (Spring Street station) and the 1 (Houston Street, Canal Street stations).

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