Having thousands of real Pinterest followers is one of the most important success factors on the platform. These are people who have chosen to connect with you, and they’re much more likely to engage with your content and take action on your pins.
However, keeping track of your follower count is just one of the many essential Pinterest metrics you need to be monitoring to ensure success on the platform. In this post, we’ll take a look at five essential Pinterest metrics you need to track and how to interpret them. We will also provide ideas on what action steps to take based on your findings.
1. Impressions
Impressions are the number of times your pins have been seen. This is a key metric to track because it gives you an idea of the reach and visibility of your content.
To find your impressions, go to your Pinterest Analytics and select “All time” from the date range drop-down menu. Then, scroll down to the bottom of the page to find the “Impressions” section.
Here, you can see the total number of impressions your pins have received as well as the average number of impressions per pin. You can also see how your impressions have changed over time.
To get more detailed information on your impressions, click on the “See More” link. This will take you to a page where you can see the impressions for each of your pins.
You can use this information to determine which of your pins are performing well and getting seen by a lot of people. You can also use it to identify any low-performing pins that may need to be re-pinned or updated.
2. Repins
Repins are one of the most important metrics to track on Pinterest because they indicate how viral your content is.
To find your repins, go to your Pinterest Analytics and click on the “Repins” tab. There you’ll be able to see how many times each of your pins have been repinned, as well as the average number of repins per pin.
If you see a high number of repins, that’s a good sign that people are finding your content valuable and sharing it with others.
3. Link Clicks
This metric lets you know how many times people are clicking through to your website from your pins. To find your link clicks, go to Pinterest Analytics and click on the “All time” tab. Then, scroll down to the “Links” section. Your link clicks will be listed under “Total.”
These are the people who are interested in what you’re offering and are taking the time to click through to learn more. If you’re driving a lot of traffic but not getting many link clicks, that’s an indication that your pins aren’t compelling enough. Take a look at your pin design and make sure that your website URL is prominent and easy to spot.
Also, take a look at the boards that your pins are being pinned to. If they’re not relevant to your business, you’re not going to get many clicks. Make sure you’re pinning to boards that make sense for your brand and that have a similar target audience.
4. Audience Affinities
This metric tells you what other interests your target audience has. To find your audience affinities, go to Pinterest Analytics and click on the “People” tab. Then, scroll down to the “Affinities” section.
This is important because it can help you come up with ideas for new content or products that your target audience will be interested in. For example, if you sell women’s clothes and your target audience is interested in fashion and beauty, you could create a board with outfit ideas or do a series of blog posts on how to style different pieces.
These metrics will give you a good idea of how your Pinterest strategy is performing and what you can do to improve it. By tracking these metrics, you can fine-tune your content and make sure you’re reaching the right people.
