Marketing is an incredibly important part of selling real estate. Without having some sort of presence, your chances at actually selling a property are slim to none which is why it’s crucial that you do as much marketing as possible. It can be hard to find the perfect blend of marketing tactics, but a few tried-and-true methods have been used for years.
The importance of a real estate marketing strategy can’t be overemphasized. With a marketing strategy, a real estate agent can increase their listings and receive more viewings. A marketing strategy is important for success because it helps agents to identify the right target audience and reach their target audience. It also helps them to come up with ways in which they can create enough traction for their listings in the digital world.
Social Media Marketing
Social media is an incredible tool that can be used to market real estate. The only trouble is, many agents aren’t sure how to use it effectively. Social media needs to be a two-way street to be effective in marketing your listings and yourself as an agent.
Here are some tips:
Using Facebook
Many people are now using Facebook groups to sell their biggest tickets items, including real estate. As long as you have a decent number of contacts on your account (not just friends), joining a real estate group on Facebook can be an incredible way to get the word out about your listings.
Facebook is also a great place for agents to network and answer questions that other people post. Being able to answer questions is a great way to build up your authority and credibility, which will work in your favor when you’re actually trying to sell real estate.
Using Facebook as a resource for marketing listings on the platform can be a great idea because it lets new listing owners reach a wide audience of people that may not have been reached otherwise.
Utilizing Instagram
Instagram can be a useful marketing tool for real estate agents if they know how to use it correctly. The only issue is that there are so many different tips and tricks that it’s really hard to keep track of them all.
First, you should post regularly. As you probably already know, Instagram posts aren’t just limited to photos, they also include videos. Videos are a great way to give potential buyers an idea of the layout of the house, whether there are any big structural problems, what it smells like inside, etc.
Search Engine Marketing
Search engine marketing, also known as SEM, is a powerful way to market a listing effectively. It’s a good idea for agents to have both Google and Bing ads going at the same time so that listings show up on both search engines.
Having a SEO-optimized website can really help out with your search engine marketing efforts. Having a proper title, description and keyword tags can improve the chances of people finding you when they’re searching for listings like yours.
Direct Mail Marketing – Real Estate Postcards
Direct mail marketing is a great way to get in touch with potential customers when they can’t be reached online. People don’t check their emails as often as they used to, so it’s crucial for agents to have other options available when people aren’t looking at their phones.
Real estate postcards have been a staple of direct mail marketing for decades. Although they aren’t used as often as they used to be, some people still use them regularly. There are a few advantages of using real estate postcards over other types of direct mail marketing materials:
You can get creative with your postcard design. Using an attention-grabbing image or slogan on the front is a great way to get people’s attention and make them want to learn more about your listing or yourself as an agent.
Moreover, you can also track the success of each card by using a unique code so that you know if somebody responded to it. If somebody goes to your website after getting your postcard, there’s a good chance they’re interested in what you have to offer.
In addition to the traditional methods of direct mail marketing, advancements in technology have made direct mail automation a powerful tool for real estate agents. By integrating direct mail with customer relationship management (CRM) systems like HubSpot, agents can streamline their marketing efforts and enhance their targeting capabilities.
Email Marketing
Email marketing is another great way to market listings without spending too much time or money on it. All you have to do is send out a few emails every week that let your list know which new listings you have available for them to take a look at.
Of course, it’s important that these emails are high quality and actually contain the information that your potential buyers are looking for. It’s also vital that they’re not sent too often because you don’t want to overwhelm people by emailing them too much.
Print Marketing
Print marketing is a good idea for listings that are likely to be sold in person, such as big items like cars and furniture. The best way to use print marketing is simply to have a flyer made up that includes all of the information that somebody would need to know, such as how much you’re selling it for and where they could go if they wanted to buy it.
Print marketing can also include business cards that real estate agents often forget about. Business cards are a great way to leave something with potential buyers so that they can get in touch with you later. These business cards can also be used in the same way as flyers, such as for including information on your listing and where they could get more information about it.
Implement PPC Advertising
Price-Per-Click advertising, or PPC advertising as it’s often called, can be a great way to bring potential buyers to your listings. There are a few different types of PPC ads:
• Google Adwords is the most common and powerful form of pay-per-click advertising that there is. Google has created an algorithm that allows advertisers to show their ads to the customers who are most likely to buy their products.
• Yahoo and Bing ad campaigns can be a great option as well, but they’re not as good as Google Adwords because it sometimes becomes difficult for customers to find the Yahoo/Bing ads. As a result, PPC advertising through these two search engines isn’t very effective.
Conclusion
Real estate marketing tactics are constantly changing. The best way to make sure you’re successful is to stay on top of these changes and adapt your strategies accordingly.
Using the tactics listed above can be a great start for your real estate business, but there are many other ways that don’t require as much time or effort. The great alternative to selling real estate is a long-term lease. Real estate owners may use Airbnb to promote their houses. Read what Airbnb long-term rentals are and what benefits they can bring to your business.
Remember that the key to success is to make your messages simple, concise, and informative. If you can’t do that with your messages, then it’s probably best for you not to use them at all.
