Building your business can feel like a big maze. But guest blogging is a popular SEO strategy to boost sales and rank your page on Google.
There are more than 600 million blogs across 1.9 billion websites all over the world.
If you also want a guest blogger to write informative content for your website, you must contact them immediately.
But there are also mistakes that you should be careful of. This article will explain some of the most common mistakes website owners make when choosing guest bloggers, so let’s begin!
1. Prioritizing quantity over quality
As a blog owner, you want your readers to engage with your content and leave them wanting more. But that can only happen if your content is actually worth binging on.
If you hire a guest blogger who can’t produce good content but manages to write a lot of blogs per week, it’s useless.
You have to prioritize quality over quantity throughout your business, especially regarding guest blogging.
If the blogger wishes to produce just two or three articles per week but writes spell-bounding articles, you know you have a winner.
2. Not asking about the expenses
Hiring a guest blogger and not asking how much they wish to be reimbursed in return is another big mistake.
True, most guest bloggers do charge almost the same amount of money, but even then, it’s better to cross-check and finalize the payment details before hiring them.
Try not to pick the blogger based on only the prices because sometimes, bloggers who charge minimum payment are often amateurs.
Though most guest posters don’t ask for an exaggerated amount, they will ask you to pay a substantial amount. So confirm with them if you’re able to pay that kind of money.
3. Not testing their content first
After hiring the guest blogger, it’s time for you to check whether the person claiming to be from one of the top guest post services is truly up to the mark or not.
Do some quick tests to determine if their content will fit your standards and preferences. Unfortunately, a lot of business owners simply go by words and fail to take a practical approach.
If you test the guest blogger’s services by first asking them to write a few samples, you’ll get a much better idea of what to expect in the future.
Additionally, you must also see their customer support systems and how they interact with readers.
4. Going against the guidelines
Every business or blog owner will have their own set of guest-posting guidelines, which the blogger is expected to follow.
So, if the guest blogger is going against the guidelines and you don’t ask them to stick to the protocol, your audience might not want to read your next pieces.
You might think that the audience won’t be aware of the specific set of guidelines that your website has laid down, and while that is true, they will understand if the quality of the pieces deteriorates.
For example, some strict NO things are writing abusive language, grammatical errors, and irrelevant promotions.
5. Expecting immediate results
You must be patient no matter how professional and talented your hired guest blogger is. You can’t expect your blogs to shoot up overnight or your SEO ranking to become sky-high.
Every good thing takes time and patience. Remember, SEO is a long-term game that can take weeks, or even months, to show satisfactory results.
The important thing you must keep in mind while hiring guest posting services is to check if your site is making even a tiny bit of progress each day. If it shows slow but steady results, you’ll know you’re on the right track.
6. Over-promotion and irrelevant content
When you’re asking a guest blogger to write about your products and services, they are expected to do some brand promotion to make your website more appealing.
While this is completely fine, over-promotion isn’t. So make it a point never to include irrelevant promotional details in any blogs, as it can disappoint your readers.
They want to know more about how the written content can help them rather than how your company is associated with it. So ask the guest blogger to keep promotional phrases to a minimum.
Over to you…
These common mistakes can take a toll on your business and website. But if you ensure proper steps to avoid them, then guest posting can completely change your business game!