Located in the San Francisco Bay Area, Oakland is the eighth-largest city in California. Oakland is home to more than 450,630 residents with a median household income of $108,297. The city is ranked first in the nation for generating electricity from renewable resources, making it a leader in sustainability practices. It is also one of the most ethnically diverse major cities in America.
If you are thinking about moving to Oakland, then it is a great idea to seek help from professional movers. Oakland Movers is the guarantor of a high-quality move because everyone understands how delicate such a process is and does everything to make your move happen quickly and efficiently.
As a result of the diversity of the community, advertisers can reach a wide demographic of people. In addition, Oakland has the country’s highest concentration of artists per capita, making it an ideal place for artistic or cultural advertisements.
Due to the high number of tourists and locals who pass through this city every day, billboards and outdoor advertising work well here. Investing in Oakland billboards is a proven and cost-effective method to deliver high-impact, localized messages.
Where Are the Best Places to Advertise in Oakland?
1. Oakland Zoo
The Oakland Zoo is a zoo situated in the Grass Valley neighborhood of Oakland. With its 100 acres and almost 900,000 visitors annually, the Oakland Zoo is one of the state’s four largest zoos.
2. Paramount Theatre
Located in Downtown Oakland at 2025 Broadway, the Paramount Theatre seats 3,040 people. Today, the Paramount is home to the Oakland East Bay Symphony and the Oakland Ballet. Commercial and tourist spots, especially those in downtown areas of cities, are ideal locations for billboards.
3. Oakland International Airport
The Oakland International Airport is located in Oakland, California, ten miles south of downtown, located in the San Francisco Bay Area. In 2021, Oakland International Airport welcomed 8,142,320 passengers. The airport is prime real estate to place your billboard for maximum exposure.
4. Oakland Arena and RingCentral Colisem
The Oakland Coliseum Arena is part of the Oakland–Alameda County Coliseum Complex and the adjacent RingCentral Coliseum. The Oakland Arena seats 19,596 for basketball and hosts a variety of other events throughout the year.
5. Bay Area Rapid Transit (BART)
BART trains connect downtown San Francisco with downtown Oakland and many other Bay Area destinations. Both airport terminals are just a short walk from Oakland Airport BART station, so it is an excellent way to avoid Bay Area traffic. The train makes 432,000 trips on weekdays and 126 million trips annually, making it a prime spot to put your Oakland billboards.
How Oakland Billboards Can Benefit Your Business
Reach a Bigger Audience
Advertising on billboards can reach a significantly broader audience than other forms of advertising. A billboard ad placed near a busy street or highway will reach everyone driving or walking by. Put your advertisement on a commuter route, and your audience will see it often. In turn, this will increase the number of times people see and reinforce your message in their minds. The size of billboards also gives them a visual impact, making your advertising more obvious.
Reach a Specific Audience
Billboards allow you to target audiences in a specific location, and if you get the right messages in your ads, you can encourage people to act on them. For instance, if you own a motel or restaurant near a highway exit, you can run ads on the approach to it.
As a result, you will be able to reach out to drivers who may be in need of a place to stay or eat. This type of advertising can also be used to drive people to engage with other aspects of your marketing campaign, such as social media sites.
It’s Cost Effective
One of the biggest reasons that outdoor advertising is still utilized is due to the fact that it is so cost-effective. Outdoor advertising offers one of the most cost-effective advertising mediums when it comes to CPM (Cost Per Thousand). This is because outdoor advertising, particularly billboard advertising, typically produces greater impressions per ad placement. This allows marketers to stretch their ad dollars farther and get more bang for their buck.
Constant Unavoidable Exposure
Marketers also choose outdoor advertising because it provides constant, unavoidable exposure. Advertisers can create impressions 24 hours a day, 7 days a week, with billboard advertising. Advertising on billboards cannot be turned off or thrown away, which drastically increases the chances of making an impression. Additionally, those who travel the same route every day will be exposed to the advertisement more frequently.
The Bottom Line
With spectacular bay views, a rich cultural scene, great weather, and close proximity to the Pacific Ocean, Oakland is among the nation’s most beautiful and desirable places to live and visit. At the end of the day, Oakland billboards can help your business reach a larger number of people if done correctly. Billboards are a helpful tool for entrepreneurs or local businesses whose target audiences are broad but in a similar geographical area.