As a company, you must continuously find ways to satisfy your customer. Look for approaches that can solve your customer’s requirements. One such thing to ponder is the return policy of your company. Structuring a return policy that benefits the customers and the company is a priority. A return policy is also put in place to keep customers from misusing the company’s resources.
What is a Return Policy?
The return policy is detailed and structured around the question “what if your customer wants to return your product?” To avail, a system where your customer can return your product also helps provide quality customer service.
At the same time, a company must include some terms and conditions around the return policy for restricting customers to misuse the policy. To get the information about the return policy, you have to go through the Walmart Return Policy which will give you all the information about most of the returns and refunds policies.
How To Write A Return Policy?
It is crucial to know how to write or form your return policy. Apart from including terms in the return policy, it is also important how your return policy reads. There are a few points that should be kept in mind while writing a return policy.
• Keep your language as simple as possible.
• Keep your instructions precise.
• The return policy structure should be well guided.
• Do not reveal all the important points in one place, it could be too much to remember.
• Do not hide any vital information like any additional fees for the return.
Your return policy should be easy to understand. Do not miss out on these instructions while writing your return policy.
Should I Promote My Return Policy Page?
Yes, many do not realise this but promoting your return policy page could prove to be very helpful. Therefore make it as visible as possible. It can bring a positive impact on your customer service. The most common place to put your return policy page link in the footer of your website is so it will visible to your customer on every page of the website.
What Should be Included in your Return Policy?
Every company writes a return policy according to the nature of the business, products/services, etc. There are some basic requirements of a return policy that every company includes and some are dynamic depending on the business. Let us take a look at some of the points that should be included:
1. Provide a time frame for your return
The most basic requirement of a return policy is the time frame. You must mention a specific time frame within which you expect your customers to return. For example, your return policy is of 30 days. This suggests anytime within 30 days your customers can return the product.
2. Conditions of the returned product
You must define the expected condition of the returned product. This will suggest that you will only accept customer’s returns when the product’s condition will meet your expectation. For example, you want your customers to return the product with its original packaging, you want the receipt while returning or you want the product not to be washed or worn. There could be many other conditions according to your feasibility.
3. Explain the return process
Explain to your customer how could they return their product. If there is more than one way to return, explain both in a simple step-by-step method. Along with this also explain if there is any eligibility or terms to follow either of the return processes. This is generally the case when a company has both a brick-and-mortar and an online store.
For example, you might only accept online returns for online purchases and store returns for store purchases. So these details must be mentioned for clarity.
4. List down your return exceptions
It is hardly possible to write a return policy without any exceptions. You must thoroughly go through your process and understand different circumstances that you might face with your customer. This will help you understand what kind of exceptions are needed in your return policy.
For example, you might be selling multiple types of items in your store and some are such that is not possible to be returned, therefore you must mention those types of products or maybe you do not accept some kind of payment method or you do not refund some kind of payment method in the same way. These could be your return exceptions.
5. What options do customers have after return?
You must include what customers should expect after a return. You might give them just an exchange or maybe also an option for a refund. Explain all the available options in detail. For example: what product can be exchanged or what mode of payment will be used for their refund. To lower the rate of returns, you can provide Pricematchpolicies.
6. Any Additional Terms
If there are any additional terms for your return policy then they should be included as well. These could be anything like specific return hours or a return area where customers must come to return. You can also include if there is any possibility for customers to return without a receipt or maybe an extension on their return policy.
A return policy is not just a compulsory thing to do on your list. It is also a great way to make a positive impact on your customers. It is one of those pages that your customer will intentionally look for. Therefore, keep your page interactive and helpful at all points. Do not make your return page in a hurry. It needs proper attention to detail.